Protecting Your Brand: See Something Say Something
As one rather popular fast food chain recently learned: the age of social media and the rapid sharing of information is upon us.
It doesn't take long for a bad habit - be it related to food production and serving, restaurant or facility cleanliness, or something else - to make it beyond the knowledge of employees and out into the public realm.
While the results can be minor and seemingly inconsequential in some circumstances, in others, they can be absolutely devastating. In most cases - like the one linked above - chances are other employees witnessed what was happening long before the story broke.
What if a better reporting system had been in place from the start? Could the situation have been identified and remedied before it became a public health crisis and black mark on the brand? We're guessing yes.
That's What See Something Say Something is all About
When your employees - be it in a single facility or location, or across multiple franchises or locations - have the opportunity to report their observations, and when inspectors sent in to do the same are able to rapidly compile information, the opportunity for process improvement becomes tangible.
In many cases, businesses and brands simply lack the tools to pull it all together. It may be easy to report things that seem "off" but, by the time anyone is able to make sense of the data, it could be too late.
The Right Tool Facilitates Better Processes
That's because processes alone aren't enough. If the right tool isn't in place, one customized to meet the needs of a given team, easy enough for employees across all levels to access and understand identifying problems before they become catastrophic is a challenge. When the data that's collected cannot be viewed in real-time, in easy-to-understand and visualize reports, that challenge becomes even more difficult to surmount.
Simply put: the right tool is everything.
Better yet: it's available and already in use by restaurant chains and food franchises who want to do better - providing better service and facilitating better outcomes across their brands.
That's what Zerion's iFormBuilder is all about. By listening to potential customers and crafting custom solutions designed to take data to the next level, becoming proactive about brand management becomes easier than ever.
Want to learn more about what this means for your business? Allow us to help you get started. Chat with us using the button at the bottom of the page or allow us to build your first form for you, today. We can't wait to help you envision and activate a better way!